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RIVA (Data Audit)
Keyword
RIVA audit
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What is ...
The RIVA Framework (Recency, Importance, Volume, and Accessibility) is a revolutionary approach to understanding and organizing different data sources and data streams within an organization. By evaluating and grading data sources based on these four criteria, companies can prioritize and integrate their data effectively in Customer Data Platforms (CDPs) or data warehouses.
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