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An overview of your customer data always at hand! With analytics dashboards in your office and on your phone.
introduction
Analytics dashboards are not just a nice feature from a high budget Hollywood film. They are a powerful tool and transformative additions to our work environment. They empower people to make data-driven decisions, collaborate effectively, and achieve remarkable results.
In today's fast-paced business landscape, data is king. The ability to gather, analyze, and act upon data insights is crucial for staying competitive and driving success. That's where analytics dashboards come into play. They provide real-time visibility into key metrics and trends, empowering you to make data-driven decisions with confidence. What is more, they can be a great team motivator and a nice feature to include in your office!
As part of a data journey empowered by Laurens Coster, you can now get the analytics dashboards easily installed in your office and fully customized to your needs. We are here to help you decide which data to include and how to make it relevant to your daily needs. We are your data partner through it all - from designing the right technology to empower insights that make sense, to displaying them to your team.
What you can achieve?
We are ready for your project.
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Dashboards: Your Business Control Panel
On the technical level, if you're interested in the back-office story, this is how we operate. Dashboards are just a cherry on top!
The journey starts a few steps back. First, and most importantly, we evaluate whether the data you have is analytics ready. We help empower it and turn it into knowledge through the services you need - by performing a RIVA audit, building the right database or data warehouse and setting up your analytics tools in a solution we choose together.
Then, when ready, we agree on the metrics you'd like to see, log in your apps and put a screen with a connected device in your office to empower you data-driven decisions.
We can build custom dashboards that let you:
- Track your KPIs and measure your progress towards your goals.
- Identify trends, patterns, and opportunities hidden within your data.
- Make data-driven decisions with confidence.
- Optimize your marketing campaigns, customer experience, and internal processes.
They can also give you and insight into:
- Who's buying your products: Are they mostly teenagers? Adults? Where do they live? What else do they like?
- What's trending: Are people going crazy for your new product? Is there a sudden surge in demand for something you sell?
- Where your website visitors are coming from: Did they find you on Google? Social media? A friend's recommendation?
- How well your marketing campaigns are performing: Are people clicking on your ads? Signing up for your email list? Buying your products?
But I'm Not a Tech Genius!
Don't worry, you don't have to be! We speak data, so you don't have to. We'll handle all the complicated stuff, like:
- Data Integration and Migration: We'll bring all your data together in one place, so you can actually see what's going on.
- Data Management and Governance: We'll keep your data safe and sound, so you don't have to worry about hackers or privacy breaches.
- Analytics and Insights: We'll use our data detective skills to uncover the hidden stories in your data and turn them into actionable insights.
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An overview of your customer data always at hand! With analytics dashboards in your office and on your phone.
Some examples of analytics, reports and dashboards we can provide include:
RFM (Recency, Frequency, Monetary) is a powerful data-driven technique that helps you segment your customers based on their transaction history. By understanding how recently a customer purchased, how often they buy, and how much they spend, you can tailor your marketing efforts for maximum impact.
RFM (Recency, Frequency, Monetary) Analysis:
- Identify your most valuable customers: Pinpoint your most loyal and profitable customers so you can nurture those relationships and encourage repeat purchases.
- Reactivate dormant customers: Re-engage customers who haven't purchased in a while with targeted offers and incentives.
- Optimize your marketing spend: Target the right customers with the right message at the right time, maximizing your return on investment.
- Increase customer lifetime value: Turn one-time buyers into loyal brand advocates by understanding their needs and exceeding their expectations.
Losing customers faster than you can acquire them? You're not alone. Customer churn is a challenge for businesses of all sizes, but it doesn't have to be a death sentence. Laurens Coster helps you understand why your customers leave and empowers you to keep them coming back for more.
Churn Analytics:
- Identify at-risk customers before they churn: Our predictive models use historical data and behavioral patterns to pinpoint customers who are showing signs of disengagement.
- Understand the root causes of churn: We don't just tell you who is leaving, we tell you why. Our in-depth analysis uncovers the underlying reasons behind customer churn, whether it's poor product experience, lack of engagement, or ineffective communication.
- Develop targeted retention strategies: Armed with a deep understanding of churn drivers, we help you develop and implement data-driven strategies to address customer pain points and increase retention rates.
We go beyond basic metrics to provide you with a 360-degree view of your customers, their purchasing habits, and their engagement with your brand. Our expert data analysts leverage advanced techniques to:
Customer Analytics:
- Identify your most valuable customer segments: Understand their demographics, purchase behavior, and preferences to tailor marketing campaigns and personalize experiences.
- Optimize the customer journey: Identify pain points and areas for improvement across all touchpoints to create a seamless and satisfying customer experience.
Basket Analysis:
- Uncover product relationships: Discover which products are frequently purchased together and optimize product placement, promotions, and cross-selling opportunities.
- Forecast demand and optimize inventory: Anticipate customer needs and ensure you have the right products in stock at the right time.
- Personalize recommendations: Deliver highly relevant product suggestions that increase sales and customer satisfaction.
Loyalty Analytics:
- Measure program effectiveness: Track key metrics such as enrollment rates, redemption rates, and customer lifetime value to optimize your loyalty program for maximum impact.
- Identify high-value loyalty members: Recognize and reward your most loyal customers with exclusive benefits and personalized experiences.
- Drive emotional connections: Go beyond transactional rewards to create a sense of community and belonging that fosters long-term loyalty.
RIVA (Data Audit)
RIVA is a Laurens Coster original framework to analyze data sources and quality, useful before starting any data-driven project.
Data Warehouses
Enhance your data insights with a custom-built data warehouse. Experience streamlined analytics and actionable insights.
Loyalty Management
Laurens Coster is a market expert in auditing, planing and transforming loyalty programs! Let's build your business case together!
