Google Cloud
Keyword
CDP implementation
Related services
What is ...
CDP implementation involves the process of setting up and configuring a Customer Data Platform (CDP) to centralize and integrate customer data from multiple sources. It includes data mapping, data cleansing, and data integration to create a unified and comprehensive customer profile, enabling businesses to gain a holistic view of their customers and deliver personalized and targeted marketing campaigns, leading to improved customer experiences and increased customer loyalty.
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