Jan Biłyk

CEO @ Laurens Coster

My articles

Read about all things data - from collection to activation, and understand how data can boost your business!

The power of data

Why Your Business Should Outsource Analytics

Outsourcing data analytics

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The power of data

RIVA framework. Before you start your CDP project

As businesses grow, so do the complexities of their data ecosystems, making it even more difficult to prioritize and streamline data integration projects. This is where the RIVA Framework comes into play.

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The power of data

What Homer Simpson Can Teach You About Loyalty Data Analytics

I want to take you on a short journey with three heroes who will help you spot common mistakes when analyzing loyalty data or practically any data on the market.

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The power of data

Unleashing the Power of Data Analytics in Fashion Retail: A Stylish Approach to Success

With data-driven insights, fashion retailers can better understand their customers, optimize operations, and make more informed decisions.

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The power of data

5 Most Important KPIs to Monitor for Retailer Loyalty Programs

In today's dynamic retail landscape, it's essential to monitor the right KPIs to ensure your loyalty program is driving the desired outcomes.

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Data Technology

What is the difference between CDP and Marketing Automation. And why you need both.

Marketing automation and CDPs are complementary tools that help businesses manage complex marketing strategies

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The power of data

When Should Organizations Start Considering a Customer Data Platform?

Customer Data Platforms (CDPs) are at the forefront of this change, empowering organizations to consolidate and manage customer information effectively

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Data Technology

The Detailed Evolution of Marketing Automation and CRM Systems: A Historical Overview

The marketing and business landscapes have seen significant transformations over the years, particularly in the realm of marketing automation and Customer Relationship Management (CRM) systems.

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Data Technology

5 Compelling Benefits of Moving Your Company's Analytics to Google BigQuery with the Support of a Google Cloud Partner

With the ever-increasing need for powerful and efficient data analytics solutions, it's time for businesses to consider migrating to a platform like Google BigQuery.

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Data Technology

Demystifying Customer Data Warehouses: AWS Redshift vs Google BigQuery vs Microsoft Synapse

A customer data warehouse is an indispensable tool for businesses looking to better understand their customers and make data-driven decisions.

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Jan Biłyk

CEO @ Laurens Coster

My articles

Why Your Business Should Outsource Analytics

RIVA framework. Before you start your CDP project

What Homer Simpson Can Teach You About Loyalty Data Analytics

Unleashing the Power of Data Analytics in Fashion Retail: A Stylish Approach to Success

5 Most Important KPIs to Monitor for Retailer Loyalty Programs

What is the difference between CDP and Marketing Automation. And why you need both.

When Should Organizations Start Considering a Customer Data Platform?

The Detailed Evolution of Marketing Automation and CRM Systems: A Historical Overview

5 Compelling Benefits of Moving Your Company's Analytics to Google BigQuery with the Support of a Google Cloud Partner

Demystifying Customer Data Warehouses: AWS Redshift vs Google BigQuery vs Microsoft Synapse

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